Eleven years teaching. No design training. Her own studio in two years.

She'd been redecorating her classroom every August for eleven years and never once called it design. Watch the moment that changed — and the client text she screenshotted and kept for weeks.

Amanda Edinburgh, Scotland Former primary teacher Clients across the UK
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Amanda interview
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Before the Academy

Eleven years of giving it all to someone else's children.

Alarm at 5:45, classroom by 7:15, home at four with a bag full of marking. Sundays went on lesson plans. By the time Amanda got through the door she had nothing left for her own daughter — and she was certain that creative people were other women, ones who'd studied it properly.

What she was after

Do the thing she'd been doing for free since 2013.

Something that was hers. Time and energy left over at the end of a day. And permission to believe that eleven Augusts of redecorating a classroom — the one thing colleagues and parents actually stopped to comment on — counted as real work.

The results, two years in
£2.4k
average monthly revenue, two years in
11
years of design experience she'd been discounting
2yrs
from first lesson to her own business
0
formal design qualifications when she started
The work was always there, but nobody — including me — ever told me that it counted. It counted.
Your turn

Your story starts the same way Amanda's did.

A passion for interiors, and the decision to finally do something with it. We'll help you build the business around it.

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